Identity
Every interaction a fan has with you, resolved into one profile — across sites, apps and live events.
ExploreFrom anonymous traffic to identified fans.
NEG-ID connects every touchpoint a fan has with you into one profile — and turns those profiles into audiences you can reach on Meta, Google, TikTok and programmatic DSPs.
12 touchpoints. One fan profile.
- Web visit
- App session
- Account login
- Registration
- Phone
- Transaction
- Ticket purchase
- Stadium Wi-Fi
- Stream view
- CRM record
- Ad click
The platform
One platform, four jobs.
From the first visit to the media report — without stitching five tools together.
Audiences
Segments built from what fans actually do, refreshed every hour and ready to use.
ExploreActivation
Send audiences to the channels where you buy media. Personal details never leave in readable form.
- Meta
- TikTok
- Programmatic DSPs
Measurement
See what your media returned — spend and conversions from every channel, reconciled on one screen.
Explore
Solutions
Built for every side of the sport.
Sportsbook operators
Your acquisition spend reaches people who already watch the league.
For operatorsBrands and agencies
Reach real sports fans across Latin America, on the platforms you already buy.
For brands and agenciesLeagues, clubs and federations
Turn your audience into an asset sponsors and partners will pay for.
For rights holdersTrust
Your fans stay your fans.
The data you bring to NEG-ID never becomes anyone else's. Each partner's profiles are held apart, personal details never leave the platform in readable form, and you decide what is activated and where. It is built to be read by a regulator — because in this industry, it will be.
- Isolated by partner
- No raw personal data shared
- You approve every activation
See NEG-ID in 30 minutes.
Bring your current setup. We map the touchpoints you already have, show how they become fan profiles in the live platform, and leave you with the first three audiences worth activating.
Book a demo